Brand Guidelines
This guide is intended to help ensure consistency in the Merakey brand identity and functions as a tool in establishing best practices for the use of the brand across various applications.
Logo
The Merakey Logo conveys our integrated approach to care, and the compassion and integrity with which we pursue our vision. Together, we can create communities where everyone is empowered to take meaningful steps toward reaching their fullest potential.
Primary Logo
This logo should be used on all Merakey materials. Note: The Merakey name in the logo should never appear by itself without the Merakey hearts icon.
Icon
The Merakey Icon may also be used in limited applications by itself without the Merakey name, or as a textural design element. Applications may include website “Favicon” and internal promotional items.
Logo Variations
Multiple color versions of the logo have been created in order to meet the need for diverse usage and/or printing requirements. The primary logo version is the preferred logo for all applications. The black and white logo versions may be used in cases where the primary logo version is impractical. The Merakey Icon color usage follows the same rules as the logo.
White Knockout
The logo may also be used as a knockout on any of the brand primary or secondary colors.
Merakey Icon White (Knockout) Photo
The solid white Merakey Logo may be placed over an image as long as it does not make any part of the logo difficult to see.
Merakey Icon White (Knockout) Screened
The solid white Merakey Icon may be screened on any of the brand primary or secondary colors (20% screen shown).
Logo Violations
The Merakey Logo is our most valuable brand asset. Its visual integrity and consistency must always be preserved. DO NOT modify the logo in any way, compromise its appearance or readability or recreate any part of it.
Do Not break the logo at any point
Do Not create new logos for divisions or programs
Do Not add any elements
Do Not place on a background that makes any part of the logo difficult to see
Do Not Distort the logo
Colors
The Merakey brand’s color palette is made up of primary and secondary sets of colors. The primary colors should be used for all Merakey logos as well as brand/service elements and color coding. The secondary colors may be used for typography or for accents and other graphic elements. Tints of the primary brand colors and secondary brand colors are permitted.
Primary Brand Colors
- Merakey Blue
- Pantone® 661 C
- C: 100 M: 85 Y: 0 K: 5
- R: 0 G: 64 B: 160
- Hex (Web): #0041A0
- Merakey Purple
- Pantone® 2612 C
- C: 50 M: 100 Y: 0 K: 0
- R: 144 G: 39 B: 142
- Hex (Web): #90278E
- Merakey Green
- Pantone® 369 C
- C: 60 M: 0 Y: 100 K: 0
- R: 110 G: 190 B: 60
- Hex (Web): #6EBE3C
- Merakey Cyan
- Pantone® 2394 C
- C: 100 M: 10 Y: 0 K: 0
- R: 0 G: 160 B: 230
- Hex (Web): #00A0E6
Secondary Brand Colors
- Merakey Black
- Pantone® Process Black C
- C: 0 M: 0 Y: 0 K: 0
- R: 0 G: 0 B: 0
- Hex (Web): #000000
- Merakey Dark Gray
- Pantone® 425 C
- C: 0 M: 0 Y: 0 K: 85
- R: 117 G: 120 B: 123
- Hex (Web): #75787B
- Merakey Light Gray
- Pantone® Cool Gray 4 C
- C: 0 M: 0 Y: 0 K: 35
- R: 187 G: 188 B: 188
- Hex (Web): #BBBCBC
Typography
Typeface for Marketing Materials
Volte is our primary font for all professionally prepared corporate documents and marketing materials. It is not a system font and is not available company-wide. Volte Medium is used for body copy in collateral material. The other weights may be used to add emphasis to copy and callouts when needed, but Volte Bold and Volte Italics should be used sparingly. The Volte typeface is a paid font that is owned by Communications and Marketing.
Typeface for Website
Montserrat is our primary font for the corporate website: www.merakey.org. It is a Google Font, available for free from their website.
Typeface for Shared Documents
Century Gothic is used when a document or template needs to work on any system. These documents include PowerPoint, Microsoft Word, Excel and html emails. All Merakey email signatures are set in Century Gothic. Body copy should be set in black.
